Product Description
“This publication gives a brief but comprehensive overview of today’s luxury watch industry in the world. Definitions of luxury and various possiblities of segmentations are presented, as well as the use of internet tools to market luxury watches (blogging, product placement, etc). Figures concerning world exports and imports, counterfeiting, manufactures, the notion of Swiss label, aspects of the supply chain, communication and of the industry’s history are include… More >>
A Brief Overview of the Luxury Watch Industry